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Posts by Jaan Janes

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‘Tis the Season to Maximize Holiday Advertising Revenue

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Make Sure Your Post-Cookie Identity Plan Isn’t Half Baked

Advertisers Respond to Gift-Wrapped Programmatic Offerings this Holiday

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Deck the Halls- It’s Time to Prepare for a Programmatic Holiday Season

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Publishers Grapple With High Clicks But Low Prices In Pandemic

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Agency Supply Path Optimization – A New Era in Programmatic Buying Starts Now

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Moving Programmatic In-House: Publisher and Demand Insights

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How to Glean Publisher Benefits from PMPs

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Unwrapping Wrapper Technology: How Does Your Wrapper Stack Up?