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Posts by Jeff Hirsch

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A Focus on Customer Value Benefits the Entire Programmatic Ecosystem – and is Shaping the Future

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Why This Time, Brands Pulling Spend from Facebook is Different

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This Time Is Different. Facebook’s Issue Is More Pervasive

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DMEXCO 2019: Omnichannel, Video, and Identity

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Global PMP Growth Drivers for Advertisers and Publishers

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How Video Player Bidding & Multiple Wrapper Integrations Increase Publisher Yield

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Transparency: It’s Time for a Collective Commitment

Ad Tech Tax, Or A Reality Of Doing Business?

Header Bidding – Can It Be Contained?