Recently we announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetize audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major programmatic channels including desktop, video and mobile.
If you’re a publisher or data provider interested in getting started, we’ve created a three-part series to demystify the platform. In this first video, we’re focusing on the basics: how you can access it, and what features are available. You’ll see how to navigate to your DMP integrations and data sources, where to find your segment usage and audience ingest tools, and find snapshots of reach, total impressions, and more.
Once you’re familiarized with the platform, we focus on managing audience segments. One of the largest issues we’ve heard from data providers is managing control over their data assets, and we’ve designed our platform with privacy in mind. We’ll walk you through all the sharing and permissions data options on the platform, and then show how you can set each of those options through the UI. Any of these settings can be updated or changed via the self-serve UI.
Let us know what you think, and always feel free to reach out to a PubMatic rep if you have any questions. Stay tuned for our video next week which will detail how to create a targeted PMP deal.