Audience Encore is a platform designed to improve the way marketers and data owners transact on audience data by giving more control to the data owner and better ROI for the advertiser. Publishers with first-party data and data providers can simply upload their segments to Audience Encore, generate a Deal ID for single, recurring, or customized use, and then transact programmatically alongside premium PubMatic inventory in private or open marketplaces.
BENEFITS FOR DATA OWNERS
- Granular control: Easily manage access, permissions and segment pricing with buyers – all from a self-serve UI.
- Real-time reporting: Get at complete and transparent view on how your data is performing today, instead of 30 days after a campaign goes live.
- Privacy by design: Transact on Deal ID, not data, to prevent data leakage.
- Seamless activation across DSPs and formats: Leverage segments across hundreds of thousands of domains, apps, and CTVs. Audience Encore is pre-integrated across the top 100+ DSPs, removing additional friction and custom work needed to work with your client’s preferred DSP.
BENEFITS FOR MARKETERS
- Unique audience data: Access first party audience segments across verticals such as finance, automotive, and healthcare.
- Privacy by design: By facilitating a direct transactions between data owners and buyers, trace high quality, compliant audience data to the source.
- Better ROI: Pairing high quality inventory directly with audience data delivers a new level of contextual addressability through relevance.
- Flexibility + transparency: Seamlessly integrated into your preferred DSP, with access to segments across hundreds of thousands of domains, apps, and CTVs. Execute campaigns on your timeline and using brand guidelines to maintain safety.
- Integrated with our PMP solution for buyers and sellers to activate specific campaigns
- Available in open market auctions
- Self-service UI embedded into the Media Buyer Console for buyers, and PubMatic dashboard for publishers and data owners
DELIVERING A BETTER WAY TO ACTIVATE AUDIENCE DATAGET IN TOUCH
Introducing Audience Encore: PubMatic’s Privacy By Design Approach to Audience
Audience Encore is a platform designed to improve the way marketers and data owners transact on audience data by giving more control to the data owner and better ROI for the advertiser.READ MORE