Recently we announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetize audience data. As part of the announcement, we started a three-part video miniseries to walk through the platform for publishers and data providers looking for a more seamless and secure way of activating audience data.
The first video of our series gave a general overview of the platform and audience segment management. In part two, we’ll walk through creating PMP deals with your audience segments:
Configuring a private marketplace deal:
PubMatic offers the ability to create targeted Private Market Place (Targeted PMP) deals based on specific metadata such as Inventory type, Platform and more. This feature allows for the real-time planning and creation of PMP deals that drive revenue and scale quickly.
Layering audience segments into your PMP deal:
Within the PMP targeting section, you can further configure and manage the inventory assigned to that deal. In the audience section, you can review all of your previously ingested data. Remember, sharing rights have two levels of access: Share Permissions at the Audience Source & Share audience segments with Buyers and Publishers. Each have a different sharing impacts on your data. You can filter and select a provider while also reviewing the audience segment, the provider of that segment, total user count, assigned CPMs and available impressions. If we select the audiences we want to include in the deal, you will see the impression count update to reflect that change.
Pushing a deal to a buyer:
At this point, the deal is ready to be pushed to the buyer seat for monetization. In some cases, the deal may need to be explicitly targeted by a buyer. You as a data vendor should reach out to the buyer to have that conversation and provide the associated deal id. Remember, the buyer will not have any insight into the deal itself, only the deal ID.
Let us know what you think, and always feel free to reach out to a PubMatic rep if you have questions. Stay tuned for our next video which details how to report on Audience segments.
