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Posts by Serena Palau

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How OpenWrap OTT Works: Header Bidding Optimized for Viewer Experience

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Unleashing the Potential of Programmatic with OpenWrap OTT

A young woman sits on her couch while holding a remote. In front of her is a blurred-out room and television.

Demystifying OTT: The Essential OTT Glossary

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How App Developers Can Improve Inventory Quality & Measurability

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Why Brands Need Targeted PMPs in Their Q4 Strategy

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People-Based Marketing: What’s Next in Identity Resolution