PubMatic will continue to watch ad spend trends across all industries and update these numbers.
Infographics and Latest News
MAY 25, 2020Global ad spend makes a gradual recovery across varied categories while total ad spend remains below pre-impact levels. Travel, Home & Garden, and Careers are seeing the biggest increases month-over-month while, Sports, Law, Government & Politics, and News have the steepest ad spend declines. Video ads, the most hard hit by the downturn, are also showing signs of recovery.
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MAY 13, 2020Programmatic ad spending is making gains across all regions and formats after the pandemic-driven downturn earlier this year.
APRIL 29, 2020With mobile at the helm, worldwide ad spend is beginning to show a gradual recovery across regions. However, spending remains below pre-impact levels.
APRIL 15, 2020Global ad spend continued to decline into April as many of the world’s largest economies reacted to the COVID-19 pandemic.
MARCH 31, 2020Total global ad spend continued to decline into the end of March as many of the world’s largest economies reacted to the COVID-19 pandemic.
MARCH 18, 2020Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat.