PubMatic will continue to watch ad spend trends across all industries and update these numbers.
Infographics and Latest News
JUNE 22, 2020Global ad spend is now 8% above pre-pandemic levels with strong growth across all regions. However, growth across categories is varied. Travel, Family & Parenting, and Food & Drink are seeing the biggest increases month-over-month. Careers, Law, Government & Politics, and Home & Garden are experiencing the steepest ad spend declines. Video ad spending continue to see robust increases during this recovery period.
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JUNE 9, 2020The advertising industry has been making a steady recovery over the past 2 months, with global ad spend remaining 13% below pre-pandemic levels.
MAY 25, 2020Global ad spend makes a gradual recovery across varied categories while total ad spend remains below pre-impact levels.
MAY 13, 2020Programmatic ad spending is making gains across all regions and formats after the pandemic-driven downturn earlier this year.
APRIL 29, 2020With mobile at the helm, worldwide ad spend is beginning to show a gradual recovery across regions. However, spending remains below pre-impact levels.
APRIL 15, 2020Global ad spend continued to decline into April as many of the world’s largest economies reacted to the COVID-19 pandemic.
MARCH 31, 2020Total global ad spend continued to decline into the end of March as many of the world’s largest economies reacted to the COVID-19 pandemic.
MARCH 18, 2020Total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat.