For Semasio, a pioneer in unified targeting, the promise of the PubMatic platform, team, and technology, is the scale and opportunity it brings. Through a bespoke contextual integration, PubMatic did the heavy lift to deliver results for clients the two companies share…and beyond. The whole roster of common clients can seamlessly target across users and pages directly on the PubMatic platform — bringing new scale and reach to the buy-side.
Learn about PubMatic Identity Hub’s scaled solutions for advertisers:learn more
For Omnicom Germany, the same targeting was used the buy-side and the sell-side. SSP-side data activation brought the client 86% more deliverability than on the buy-side.
See how OMD boosted reach with Semasio and PubMatic:learn more
I think what PubMatic is doing with ID Hub is very smart and direly needed: Allowing publishers to seamlessly introduce post cookie identifiers directly on their pages and into the bid stream. This is helping us all wean off our cookie dependency and start moving towards our common post cookie future.
KASPER SKOU CEO SEMASIO