Xiaomi wants to win the CTV game, and through its partnership with PubMatic, the global technology giant is getting a scalability, targeting, and ad-serving assist to increase revenue opportunities. Together we are helping meet the challenges of a growing streaming media marketplace.
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The surge in streaming must to be met by balanced growth strategies that help a company like Xiaomi gain share while serving the needs of users. With PubMatic, they get access to more DSPs, partners, and advertiser demand. As well, Xiaomi benefits from access to data and technology to help ensure they target viewers seamlessly and respectfully.
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With PubMatic, we see a significant increase for advertising fill rates, and we are also maximizing our eCPM for CTV inventory. We can leverage PubMatic's resources to cover multiple countries, and when we enter international markets.
EUGENE LU HEAD OF GLOBAL PROGRAMMATIC (MOBILE AND CTV/OTT) XIAOMI TECHNOLOGY