Streaming media and CTV are the way of the future, but the pressure is on for publishers to monetize more effectively. True Digital worked closely with their partners at PubMatic to strategize and implement technology solutions such as unified auctions, also known as header bidding, to maintain the integrity of their inventory and consumer experience, while getting the most from programmatic advertising.
See how unified auctions deliver, across channels:learn more
PubMatic helped shape True Digital’s ad strategy and their personalized service and expertise has guided the content provider to greater revenue opportunities. Together an extensive testing and QA process was implemented and optimizations made to support the True Digital team through the entire process.
Service and technology partnerships for future-proofed solutions:learn more
With PubMatic, we see a significant increase for advertising fill rates, and we are also maximizing our eCPM for CTV inventory. And, we can leverage PubMatic's resources to cover multiple countries, and when we enter international markets.
DAVID SKY DIRECTOR OF ADVERTISING SOLUTIONS TRUE DIGITAL GROUP