AnyMind, a technology company, needed a partner to help drive monetization and future-proofed addressability solutions for the thousands of publishers they support. The challenge was to deploy tools that were easy to integrate, customizable to AnyMind’s publisher requirements, and globally available.
See how a network got huge fill rate and CPM lift:
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With a local, networked approach, PubMatic has helped implement industry-leading tools, such as Identity Hub, across the company’s publisher network and across geographies. AnyMind has benefited from a world-class team that works closely to help meet current demands and chart a course to grow together.
Open-source and industry-leading solutions for publishers:
learn moreWe have seen a significant improvement in our performance after PubMatic Identity Hub integration. It is adding much more value to our inventory, and targeting and audience match options for buyers. We appreciate PubMatic’s support and we look forward to more partnership opportunities in the future.
AN KHANH VU REGIONAL HEAD OF PLATFORM OPERATIONS ANYMIND
