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Kueez Increases Revenue by 460% with PubMatic’s Prebid and Identity Hub Solutions

Kueez Increases Revenue by 460% with PubMatic’s Prebid and Identity Hub Solutions

Kueez had the business objectives of transitioning to a direct partnership model, increasing programmatic revenue and eCPMs, and improving the quality of advertising at scale.

Kueez used A/B testing to compare PubMatic’s performance against other supply-side platforms (SSPs). Results proved that PubMatic was one of the top-performing SSPs.

CASE STUDY

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