The future of digital advertising is being created by technology providers in partnership with innovative brands, agencies, and publishers. With PubMatic, Spark Foundry collaborates to build industry-leading, customer-focused tech that brings value, insight, and performance to campaigns.
Through partnering with PubMatic, Spark Foundry taps into the sell-side data sources that drive scalable, measurable results for brands. A portfolio approach to addressability means that planning is more assured, and outcomes are more accountable.
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SSPs are a very competitive market to be in and seeing what PubMatic has achieved globally, but also locally, in a fairly short period of time speaks volumes for their products and solutions. They’re focused on transparency on publisher revenue, as well as maximizing the value for the advertiser through the supply chain, which is really key for long-term collaboration.
GREG CATTELAIN HEAD OF PROGRAMMATIC SPARK FOUNDRY