CONNECTIONS MADE.
RESULTS DELIVERED.

Meet Connect: Connecting buyers, publishers, and data partners for maximum performance and monetization across audiences

Connect is PubMatic’s audience solution that leverages addressable signals from across the open internet to help data owners drive monetization and help media buyers drive performance.

Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted. This is one part of how PubMatic powers the supply chain of the future across channels, devices, and screens.

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Superior revenue for publishers and data owners, superior ROI for buyers, with or without third-party cookies

FOR BUYERS

CREATING THE SUPPLY CHAIN OF THE FUTURE FOR BUYERS

Drive greater performance with audience targeting applied on the supply-side

Bring your own first-party data or leverage our specialized partner and publisher data to design relevant audience packages tailored to your objectives. When layered across our premium inventory this drives optimal programmatic performance.

Smarter audience planning, forecasting, and packaging with emerging identifiers

Seamlessly integrate insights from leading alternative identifiers into your planning process to inform campaign strategy decisions for optimal targeting performance.

Insights you can only get from the supply-side

Generate deal-level usage reporting and access relevant performance metrics that only an SSP can provide, to answer such questions as, “how can I scale my audience?”

Customized service, built for you

Leverage a dedicated global audience team focused on curating and packaging addressable signals for you. Get access to unique data to meet your campaign goals.

FOR DATA OWNERS

MAXIMIZING MONETIZATION FOR DATA OWNERS

Maximize your data revenue

Increase your data sales by connecting with premium publishers and marketers committed to better reaching their target audiences across all digital environments.

Your data, your rules

Get the highest level of data security and protection with PubMatic’s proprietary infrastructure. With Deal ID-based transactions you can retain a higher level of control.

Quick monetization insights for informed decisioning

View and optimize your data deals in near real-time with relevant performance metrics and insights at your fingertips.

Do more in less time

Access new automated audience levers that simplify your workflow and free up your team to focus on strategic initiatives.

Key Partnerships Across the Ecosystem

Hear from our customers

Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD client roster.

KEVIN DONKER
PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS
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205%

UPLIFT IN REACH1

16%

UPLIFT IN VIEWABILITY

21%

UPLIFT IN CTR

1When compared to the DSP

Resources

Introducing ‘Connect’: Bringing Media Buyers Closer to Their Target Audiences
The Media Buyer’s Guide To Addressability
Don’t Let Google’s Delay Crush the Post-Cookie Future

Questions? We are here to help.
Our team of experts can talk to you about Connect.

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