THE PUBMATIC BLOG

Posts by Kelvin Pichardo

The Promise of In-App Programmatic Advertising for App Developers

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Escaping the Waterfall with In-App Header Bidding

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The Key to Mobile Programmatic Growth? S2S In-App Header Bidding

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Busting Bid Caching Myths

Bid Caching

Building on Open Source: Interview with Rubicon’s Pieter de Zwart

open source

The State of the Wrapper: Interview with AppNexus’ Michael Richardson

Prebid.org

How To Future-Enable Your Header Bidding Wrapper Strategy

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The Impact of Programmatic Brand Spend, Part I: Data & Analytics

The Truth About 4 Server-Side Wrapper Myths