REPORT

How Co-Viewing Redefines Attention

Unlocking Shared Screens with Programmatic. Co-viewing isn’t just together time — it’s high-value ad time.

Table of Contents

CTV is the hub, but co-viewing happens everywhere

CTV dominates co-viewing. This reinforces CTV as the “shared attention” screen — best accessed programmatically.

Smartphone, mobile and laptop use vary by market – India shows stronger co-viewing on a variety of devices, while other Southeast Asia countries and Australia favor CTV more heavily for shared viewing experiences.

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