REPORT

How Co-Viewing Redefines Attention

Unlocking Shared Screens with Programmatic. Co-viewing isn’t just together time — it’s high-value ad time.

Table of Contents

Co-viewing is more spontaneous than scheduled

Most co-viewing is primarily spontaneous in APAC, except for in India where co-viewing is more likely to be a planned activity.

Programmatic is designed for spontaneity, dynamically reaching households in the moment, not just via pre-planned linear TV buys.

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