Publishers can unlock the full value of their inventory and reclaim the power of ad decisioning with our Unified Ad Server (UAS). Providing efficiencies, control and insights across screens, channels and formats, UAS delivers the future of ad serving with:
UNIFIED AD SERVER
HOLISTIC INVENTORY MANAGEMENT
Providing a singular view of publisher inventory, UAS simplifies ad serving workflows for efficiencies around campaign creation, inventory management, channel configuration and user access controls. It focuses on delivery across:
- channels, including RTB, PMP, PMP-G, AG, and traditional IOs;
- devices, including mobile (both web and app), desktop, and tablet;
- various ad formats, including display, video, and native.
UAS helps publishers increase the value of their inventory with sophisticated forecasting tools and advanced targeting features, including device, hyper-local geofencing, global city-level targeting and custom targeting.
DEMAND CHANNEL OPTIMIZATION
UAS gives publishers the power to find the highest yielding ads across programmatic and nonprogrammatic campaigns at the impression level, all without jeopardizing guarantees or brand control requirements.
Real-time management often requires real-time measurement. With UAS, publishers can identify new sales opportunities and react to buying shifts leveraging our industry-leading, real-time analytics.
Our UAS automatically integrates with all leading DSPs, as well as other buyers that use our Media Buyer Console. It features easy-to-setup configurations and a rich set of APIs that handle ad requests, reporting and inventory management for third party or in-house applications.
It’s time to shift our focus from workarounds to the long-term solution. And that involved reconsidering how the ad server operates