How Premium Publisher 9GAG Used A/B Testing To Select A Header Bidding Wrapper Solution and Improve Monetization

With a global audience of over 200 million users and followers, 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs, and viral videos. After robust A/B testing of leading header bidding wrapper solutions, the publisher has moved their entire desktop and mobile web wrapper business over to PubMatic’s Prebid-powered OpenWrap.

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