SIMPLIFY THE COMPLEX ALTERNATIVE IDENTIFIER MARKET
Manage, implement and configure multiple partner IDs through an easy to use, self-serve UI.
Centralize, implement, test and optimize alternative identity approaches for scale and performance.
PubMatic’s Identity Hub is a leading ID management tool for publishers that leverages specialized technology infrastructure in order to simplify the complex alternative identifier market. Through an easy to use, self-serve UI, publishers can implement and manage multiple alternative ID. Utilize detailed reporting to easily understanding what drives campaign success.
Simplify
Manage, implement and configure multiple partner IDs through an easy to use, self-serve UI.
Optimize
Robust testing capabilities with detailed reporting for an optimized alternative ID strategy.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Monetize
Connect seamlessly with buyers to drive programmatic revenue.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Maximize
PubMatic Identity Hub is optimized for OpenWrap, the most complete wrapper solution with more than three years of development and 100+ global clients. OpenWrap provides enterprise-grade management and analytics tools, while providing the transparency and flexibility of Prebid open-source.
Centralized UI
One-tag implementation
Performance reporting
Testing
We have enjoyed partnering with the Customer Success team at PubMatic. Together we have been able to manage the ID solutions that are the best fit for our business in a single platform. This has provided crucial time savings and improved operational efficiency compared to our previous setup. The curation of solutions is excellent and Prebid integration brings increased demand access for us. It is this combination together that makes Identity Hub and PubMatic the partner of choice for us.
