Summary

Established in 1898, Kobe Shimbun is a leading Japanese daily newspaper based in Kobe, Japan. Kobe Shimbun has a range of widely read digital properties that are monetized via programmatic advertising; protecting this ad revenue is critical to its future success.

Since deploying PubMatic’s Identity Hub, Kobe Shimbun has dramatically improved their monetization, seeing lifts of up to 667% in ad spend.

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