HOW PUBMATIC HELPED BOOST RP DIGITAL'S REVENUES BY 375%
RP Digital is publisher and operator of RP Online, one of the leading news portals in Germany for politics, business, sports and culture. The platform reaches 12 million unique users per month.
STORY BEHIND THE SUCCESS
Prior to partnering with PubMatic in April 2019, RP Digital’s ad inventory was sold by an exclusive national sales house. RP Digital aimed to become independent and was looking for a suitable header bidding solution to enable them to capture more programmatic revenue.
THE SOLUTION: PUBMATIC OPENWRAP
PubMatic worked closely with RP Digital to identify their wrapper requirements which were transparency, scale, control and ease of use. Powered by Prebid, PubMatic’s OpenWrap solution was used to boost monetisation by increasing the number of demand partners that could bid on RP Digital’s ad inventory. Additionally OpenWrap enabled RP Digital to increase the range of ad formats they could offer to advertisers.
This resulted in a 81% increase in filled paid impressions. Through continuous partnership and optimisation, programmatic revenue grew by 375% between Q3 2019 and Q1 2020.