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How a Popular Social Media Platform is Improving In-App Monetization with PubMatic’s OpenWrap SDK

How a Popular Social Media Platform is Improving In-App Monetization with PubMatic’s OpenWrap SDK

Before partnering with PubMatic, 9GAG was solely reliant on a leading server-side, black box header bidding solution for its in-app monetization, but was restricted to a limited pool of bidding partners.

The publisher was keen to explore whether working with a transparent, Prebid-based header bidding solution could help improve auction competitiveness and deliver better programmatic ad revenue.

By integrating PubMatic’s OpenWrap SDK into their existing black box header bidding solution, 9GAG saw significant uplifts in CPM and in-app programmatic revenue.

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