NDTV (New Delhi Television) is, and has been for more than a quarter of a century, a pioneer in India’s news television and digital journalism. Today, NDTV is the most watched news network in India.
NDTV had integrations with three leading wrapper solutions: PubMatic’s OpenWrap, Prebid.js, and another leading Prebid-based wrapper – with each monetizing a different portion of their inventory. This led to challenges in reporting and the hassle of managing multiple wrapper solutions.
Since consolidating all digital properties under PubMatic’s OpenWrap, NDTV has improved their overall programmatic monetization, seeing CPM lifts of up to 30%.