Summary

Originally founded in 1999 as a monthly magazine in Japan, Cyzo has evolved to become a multi-title publishing house, with a range of digital properties. Cyzo’s leading business news title ‘Business Journal’ is a widely read digital property that is monetised via programmatic advertising.

Since deploying PubMatic’s Identity Hub, Cyzo’s Business Journal, has dramatically improved its monetization, seeing lifts of up to 171% in ad spend.

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