How a Japanese Business News Publisher is Improving Monetization with PubMatic’s Identity Hub

Originally founded in 1999 as a monthly magazine in Japan, Cyzo has evolved to become a multi-title publishing house, with a range of digital properties. Cyzo’s leading business news title ‘Business Journal’ is a widely read digital property that is monetized via programmatic advertising.

Since deploying PubMatic’s Identity Hub, Cyzo’s Business Journal has dramatically improved its monetization, seeing lifts of up to 171% in ad spend.