HOW A JAPANESE BUSINESS NEWS PUBLISHER IS IMPROVING MONETIZATION WITH PUBMATIC’S IDENTITY HUB
Since deploying PubMatic’s Identity Hub, Cyzo’s Business Journal, has dramatically improved its monetization, seeing lifts of up to 171% in ad spend.
THE CHALLENGE
Originally founded in 1999 as a monthly magazine in Japan, Cyzo has evolved to become a multi-title publishing house, with a range of digital properties. Cyzo’s leading business news title ‘Business Journal’ is a widely read digital property that is monetised via programmatic advertising. Protecting this ad revenue is critical to its future success.
Audience addressability is essential to ensure programmatic media buyers can recognize a publisher’s audience and bid more on its inventory, maximizing publisher revenue and buyer campaign performance. In the absence of a suitable identity solution, buyers typically decrease spend.
Following Google’s announcement that it plans to phase out third-party cookies on the Chrome browser within the next two years, Cyzo needed to find alternative identity solutions to solve for audience addressability in the absence of third-party cookies. The publisher turned to PubMatic for help.
THE SOLUTION: IDENTITY HUB
PubMatic’s Identity Hub helps publishers improve programmatic monetization and demand partners increase campaign performance through addressability. Built-on industry-leading and trusted Prebid, and including an easy-to-use UI, analytics, and client support, Identity Hub enables publishers to easily support multiple IDs for each ad impression — ensuring buyers can recognize the publisher’s audience and bid accordingly — independent of device or platform.
Using Identity Hub, Cyzo was able to efficiently adopt multiple alternative IDs on Business Journal — driving increases in programmatic revenue at no additional cost. Through the self-service tool, the publisher was able to test and learn the effectiveness of each ID solution.
Identity Hub is ID agnostic and currently adding more partners.