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CAIRORCS MEDIA Increase Revenue By 2x With PubMatic’s OpenWrap for AMP

CAIRORCS MEDIA Increase Revenue By 2x With PubMatic’s OpenWrap for AMP

Before partnering with PubMatic, CAIRORCS MEDIA worked with a sole partner to monetise their AMP traffic. CAIRORCS MEDIA recognised that they needed to diversify their monetisation strategy on AMP inventory.

CAIRORCS MEDIA identified PubMatic’s OpenWrap as the best solution for an additional layer of monetisation for AMP traffic to boost their revenues, fill rates and eCPM outside of mobile web inventory.

Since using OpenWrap for Accelerated Mobile Pages, CAIRORCS MEDIA has seen a 2x revenue uplift compared to mobile web.

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