RESULTS. DELIVERED.

In July of 2025, PubMatic released a first-to-market AI-powered opportunity for programmatic activation centered around premium live sports inventory. Since then, the Live Sports Marketplace has become an award-winning solution that enables buyers to seamlessly layer incremental scale onto their live sports campaigns, driving efficiency and ultimately improving outcomes against high-value sports audiences.

Independent Dutch agency Abovomaxlead partnered with PubMatic to activate one of Europe’s first fully autonomous, agent-to-agent advertising campaigns, running Connected TV (CTV) across the Netherlands. By connecting Abovomaxlead’s proprietary Mediavision AI directly to PubMatic’s AgenticOS, the campaign was planned, executed and continuously optimised through AI agents, with no intermediaries and no manual intervention. The result:…

A leading global betting and gaming business partnered with PubMatic to drive new customer registrations across its sports betting and gaming verticals. Leveraging Activate, PubMatic’s direct-to-supply media activation platform, the brand deployed programmatic display campaigns spanning football, horse racing and gaming audiences. The result was a CPA of £40.77, beating the £60 target by 32%.

PubMatic’s Activate platform is designed to do something simple but powerful: give buyers a more direct, transparent, and efficient path to premium programmatic inventory. When Kinesso, part of Omnicom Media, was looking to enhance programmatic performance for a leading global oil and energy company in the Netherlands, Activate was put to the test: head-to-head against…

Butler/Till, a leading results-driven marketing agency, sought to quantifiably grow business and improve programmatic performance for their pharmaceutical client. They leveraged PubMatic’s AI-powered infrastructure and platform to enable upstream audience decisioning, greater reach, and more efficient outcomes for the client.