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SEE WHAT WE BUILT FOR SMARTNEWS

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REVENUE

Profitable Partnership

Leading news publisher, SmartNews is winning in a competitive marketplace with the support of PubMatic’s technology solutions and global partnership. Together we are helping drive demand — and increase CPMs — for their premium content.

See how a leading sports publisher maximized omnichannel revenue with PubMatic’s OpenWrap:

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HIGH QUALITY

Quality Demand

PubMatic gives SmartNews control over brand safety and quality, which drives consumer trust and engagement. And that continues across demand sources, with PubMatic enabling greater scale across ad formats and channels including high-quality video demand.

Powerful technology to maximize inventory, consumer experience, and advertiser demand:

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I want to thank the PubMatic teams for being such a good partner, supporting us globally, and making our programmatic revenue positive.

ADAM SADUR HEAD OF PROGRAMMATIC AND AD TECH SMARTNEWS

True Digital
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True Digital Building future-proofed addressability
True Digital Building sell-side data ROI

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