PubMatic at Advertising Week New York 2017

Post on September 22, 2017 by PubMatic

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PubMatic

Advertising Week New York, the annual event where a congregation of leaders from across the industry descend on New York to network, learn and discuss the industry’s hot topics is here. This year, from September 25th to 29th, we have a full schedule of activities planned.

Here’s an overview of what to expect:

MONDAY

With all the attention around artificial intelligence (AI) and machine learning (ML) in advertising, Evan Simeone, SVP, Product Management at PubMatic and Randy Wootton, CEO, Rocket Fuel, Ophir Tanz, CEO, GumGum and Ann Rubin, VP, Branded Content & Global Creative, IBM, will discuss how brands can you utilize AI to help develop the best campaigns, especially as it pertains to personalizing of advertising content.

Machines are Getting More and More Creative: What Will that Mean for the Advertising Industry?

Monday, September 25 at 11:15 AM

Location: Target Media Network Stage @ PlayStation

 

Jeff Hirsch, CMO & Head of US Publisher Development, Kyle Dozeman, VP, Advertiser Solutions and Sahil Chopra, Senior Director, Publisher Development and Digiday will co-host a publisher dinner at The Grill with Chef Mario Carbone.

Digiday Gather 

Monday, September 25 – 6:30pm – 10:00pm

Location: 99 East 52nd Street

 

TUESDAY

Leading up to Advertising week, we’ve discussed and released an Auction Dynamics primer to shed light on this increasingly important programmatic advertising topic. Auction dynamics is one of the hottest topics in the industry today, but understanding the role it plays in the ecosystem or how auctions actually work is rather complex and multilayered. So, we’ve gathered a group of industry experts to help demystify this compelling subject. We invite you to join the conversation by attending our Advertising Week New York edition of PubAcademy, PubMatic’s global industry education forum where we discuss major industry trends and challenges. Click HERE to learn more about our PubAcademy events.

  • Jeff Sutton, VP Ad Tech and Programmatic, Advance Local
  • Catherine Patterson, Senior Director, Inventory Partnerships, The Trade Desk
  • Evan Hills, VP Strategic Partnerships, Dstillery
  • Andrew Baron, VP Machine Learning & Marketplace, PubMatic
  • Moderator: Kyle Dozeman, VP Advertiser Solutions, PubMatic

PubMatic hosted education series: PubAcademy NY – Auction Dynamics

Tuesday, September 26

Time:       5:00pm – Check In/Cocktails

                  5:30pm – Overview and discussion

                  7:00pm – Cocktails & Appetizers

Location:  Hard Rock Café – 1501 Broadway – New York Room

 

WEDNESDAY

In a seminar where creatives take on the analysts, Jeff Hirsch, CMO & Head of US Publisher Development will join Peter Spande, CRO, Business Insider (moderator); Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare; and Terrence Morash, Creative Director, Shutterstock for a debate around whether rich data can tell you what your target audience wants, feels, and does, as well as the importance of good narrative. And, whether creativity drives the need to innovate and find new ways to collect the data that matters. In this chicken-or-egg debate, see who comes out on top.

Daily Debate: Creatives Take on the Analysts

Wednesday, September 27 – 10:30am

Location: Target Media Network Stage @ PlayStation                   

 

In honor of its 100th Anniversary, the 4A’s is celebrating the people, agencies, and ideas that drive the advertising business. In partnership with Advertising Week, the 4A’s 100th Anniversary Gala will feature Trevor Noah, the host of Comedy Central’s The Daily Show, and celebrate the industry at large, including 100 People Who Make Advertising Great.

100th Anniversary Gala & Fundraiser

Wednesday, September 27

Cocktails – 6:30pm

Dinner: 8:00 p.m. to 11:00 p.m.

Attire: Cocktail Chic

Location: Cipriani Wall Street, 55 Wall Street, NYC

And don’t miss the PubMatic pizza truck that will be parked outside the Playstation Theater from 12:00pm to 2:00pm throughout the week, so stop by for some free pizza, cannoli and water to keep you going through the days. Don’t forget your delegate pass!