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Posts by Mike Chowla

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The Power of Optimization in Curation

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CTV Publishers Benefit from Separated Demand and Tech Platforms

An adult man and woman in an office looking at the computer screen.

Improving Web Vitals Scores with OpenWrap or Prebid.js

How Publishers Can Improve Header Bidding Performance with Prebid

Product Management Insights

Product Management Insights from PubMatic’s Mike Chowla

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Why Publishers Should Use Video Header Bidding

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An Introduction to Video Header Bidding

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VAST vs. VPAID in Video Advertising: Navigating The Nuances

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How to Improve AMP Monetization with a Wrapper

A smiling woman looking up at the man next to her while working on her laptop in an office

Video Header Bidding: Past, Present and Future Growth

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Introducing In-App Header Bidding

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The Value of Server-to-Server (S2S) Header Bidding

open source

Why Open Source Technology? Why Now?