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Posts by Mike Chowla

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CTV Publishers Benefit from Separated Demand and Tech Platforms

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Improving Web Vitals Scores with OpenWrap or Prebid.js

How Publishers Can Improve Header Bidding Performance with Prebid

Product Management Insights

Product Management Insights from PubMatic’s Mike Chowla

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Why Publishers Should Use Video Header Bidding

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An Introduction to Video Header Bidding

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VAST vs. VPAID in Video Advertising: Navigating The Nuances

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How to Improve AMP Monetization with a Wrapper

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Video Header Bidding: Past, Present and Future Growth