Contact Us
Solutions
FOR PUBLISHERS
FOR APP DEVELOPERS
FOR CTV/OTT PUBLISHERS
FOR BUYERS
FOR COMMERCE MEDIA
Products
FOR PUBLISHERS:
PUBMATIC SSP
CONNECT
IDENTITY HUB
OPENWRAP
ACTIVATE
FOR BUYERS:
PUBMATIC SSP
CONNECT
ACTIVATE
AUCTION PACKAGES
FOR COMMERCE MEDIA:
CONVERT
ACTIVATE
CONNECT
Resources
OUR Resources
VIEW ALL
PubMatic Blog
Research
Case Studies
Events
PubAcademy
Documentation
About
OUR Company
About Us
RESPONSIBILITY
Locations
News
Investor Relations
Careers
OUR Careers
Overview
Jobs
Engineering
Our People
Diversity, Equity & Inclusion
Life @ PubMatic
India
Login
Publishers
Media Buyers
Solutions
FOR PUBLISHERS
FOR APP DEVELOPERS
FOR CTV/OTT PUBLISHERS
FOR BUYERS
FOR COMMERCE MEDIA
Products
FOR PUBLISHERS:
PUBMATIC SSP
CONNECT
IDENTITY HUB
OPENWRAP
ACTIVATE
FOR BUYERS:
PUBMATIC SSP
CONNECT
ACTIVATE
AUCTION PACKAGES
FOR COMMERCE MEDIA:
CONVERT
ACTIVATE
CONNECT
Resources
OVERVIEW
PubMatic Blog
Research
Case Studies
Events
PubAcademy
Documentation
About
OVERVIEW
About Us
RESPONSIBILITY
Locations
News
Investor Relations
Careers
OVERVIEW
Jobs
Engineering
Our People
Diversity, Equity & Inclusion
Life @ PubMatic
India
Login
Publishers
Media Buyers
Contact Us
THE PUBMATIC BLOG
Select Content Category
Employee Experience
Engineering Insights
Executive Perspectives
Industry Insights
PubMatic Product
KEEP AHEAD OF THE CURVE WITH OUR NEWSLETTER.
SUBSCRIBE TO UPDATES
×
SUBSCRIBE TO UPDATES
Posts by Tulika Bose
Following in the Footsteps of Web; Why Mobile in-App Needs to Embrace Programmatic and Header Bidding
