People continue to consume more video content and move their viewing habits to multiple screens and devices. This creates an opportunity for publishers to add video to their existing mobile and desktop inventory as a way to strengthen their consumer engagement and extend audience reach.
ENGAGE CONSUMERS WITH VIDEO
UNIFIED AD SERVER
Video inventory continues to appreciate in value as advertiser demand for this highly engaging format increases. Our Unified Ad Server provides publishers with a holistic view of their inventory across all ad formats, including video.
Advertiser demand for video inventory is increasing as consumer engagement with video content rises. Both publishers and buyers place high value on video impressions, and both sides require transparency and control when it comes to the delivery and performance of video inventory.
Helping maximize consumer connections with engaging formatsGET IN TOUCH
What to Look for in a Video Monetization Partner
Learn which factors to consider when thinking holistically about long-term business value and evaluating SSPs to monetize your video inventory.READ MORE
Programmatic Video: Where We Are and Where We Can Innovate
Within the programmatic video space, historically there has been hype on the new “shiny object” but we want to take a step back to discuss fundamentals.READ MORE
How to Improve Video Ad Quality: PubMatic’s Quality Suite Updates
Given video’s importance in the ad tech ecosystem as a whole, PubMatic has expanded our ad quality product suite to also cover video inventory. Learn more.READ MORE