Many consumers have made mobile devices their primary digital interface. Forrester expects that “the majority of ad dollars will be spent on mobile even as consumers aren’t leaving their houses as frequently.”¹ Advertisers are increasingly looking to in-app opportunities.
To explore this topic, PubMatic commissioned Forrester Consulting to understand the state of in-app advertising in APAC. The outlook for programmatic in-app advertising in APAC is bright. As APAC advertisers increasingly rely on programmatic in-app advertising, they’re realizing better customer engagement, more effective targeting and extending reach.