The new digital video era brings tremendous opportunity to publishers, but also a new set of challenges unlike what they are accustomed to with traditional display. PubMatic commissioned Forrester Consulting to understand how different programmatic video tactics will drive cross-platform video monetization. The study highlights global trends on programmatic video tactics, resource gaps, and critical tools that support successful video monetization strategies. Key findings include:
- Publishers lean on header bidding to maximize video ad revenue
- There is a need to upgrade and upskill to effectively leverage vendor partnerships
- Partner goal alignment is the key to success
Download Forrester’s full study on how video advertising requires new monetization strategies, and what it means for advertisers and publishers looking to improve or maximize their relationships with SSPs.