Tokyo, Japan (October 2, 2017) — PubMatic, a publisher-focused sell-side platform for an open digital media future, announced today the appointment of Nicholas (Nick) Kovac to the role of Country Manager Japan. Kovac joined the company to further develop its growing portfolio of Japan based accounts and strategic partnerships. Kovac comes with a wealth of experience within the industry, having worked with OpenX, A9 (an Amazon Company) and Google to launch ad technology solutions into the Japanese market. Kovac will be based in Tokyo and report into Jason Barnes, Vice President of Asia Pacific at PubMatic, based in Singapore.
Kovac joins PubMatic as the Country Manager for Japan to continue PubMatic’s recent success providing monetization services to many of the leading publishers in Japan. Kovac commented, “I am excited to start a new challenge within PubMatic and look forward to working with the team to further develop their already extensive product and service suite. I am fortunate to be joining such a respected company that prides itself on top quality service and technology. PubMatic’s embrace of industry standard Prebid.js, with the launch of OpenWrap, their open source wrapper solution, reflects their commitment to interoperability and transparency. Their publisher-first approach is putting control back in the hands of publisher customers, ” Kovac added.
Barnes, Vice President of Asia Pacific said, “Nick’s wealth of experience and industry knowledge and relationships makes him a key addition to the PubMatic family. We view his appointment as a sign of our commitment to being a leading supply side platform (SSP) in the Japanese desktop and mobile advertising space. Our new innovations such as support for native and mobile video and the increasing demand from our customers led us to look for an addition to our team who will fit in with our ethos of innovation and quality service, and it is very fortunate that we were able to find someone of Nick’s caliber to fulfill this role. I’m confident that Nick will play a key role in providing and implementing high quality solutions for our clients.”
The company’s header and wrapper technology has been widely adopted across the Asia Pacific region. PubMatic has added a significant number of premium publisher customers in the Asia-Pacific region over the past six months, including Atomixmedia (Forbes JAPAN), Creative Link (AFPBB News), Golf Digest Online, Toyo Keizai and Perform Group in Japan.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.
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