Last Updated: August 17, 2017; Effective: September 18, 2017.
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For information about cookies that may be applied through the PubMatic platform, see our Platform Cookie and Other Similar Technologies Policy.
WHAT IS A COOKIE?
WHAT COOKIES DO WE USE?
We use a variety of cookies on the PubMatic Sites. We also may use web logs, pixel tags, or web beacons, which are pieces of code that may be used to read and place cookies on a web browser, to collect information about how you interact with websites or advertisements.
The sections below describe the types of cookies most frequently used by PubMatic on the Sites and explain their use.
Social Media Cookies
|Facebook Social Plugins||Enables visitors to engage with us via Facebook and show visitors relevant ads and personalized content on Facebook. To learn more about Facebook’s practices and to opt out, please visit
|Linkedin Widgets||Enables visitors to engage with us via LinkedIn and show visitors relevant ads and personalized content on LinkedIn. To learn more about LinkedIn’s practices and to opt out, please visit
|Twitter Button||Enables visitors to engage with us via Twitter and show visitors relevant ads and personalized content on Twitter. To learn more about Twitter’s practices and to opt out, please visit https://twitter.com/privacy?lang=en and select “Do Not Track” in certain browser settings.|
These cookies collect information about how people are using the Sites, for example which pages are visited the most often, how visitors move from one webpage to another, and whether visitors experience any difficulty using the Sites. Overall, these cookies provide us with analytical information about how the Sites are performing and how we can improve it, and in some instances, whether our advertising is effective or not.Advertising CookiesWe may partner with certain third parties to deliver advertising that we believe may interest you based on your activity on our Sites and other websites over time. These third parties may set and access cookies on your computer or other device and may also use web logs, pixel tags, or web beacons. These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.
|Google Analytics [_ga.js]||We use Google Analytics cookies to collect aggregate statistical data about how visitors use the Sites so that we can improve the user experience and serve up the content our visitors find most useful. Google Analytics cookies store information such as what pages users visit, how long they are on the Sites, how they arrived at the Sites, and what they click on.
To learn more about Google’s practices and to opt out, please visit http://www.google.com/policies/privacy/partners/, https://developers.google.com/ analytics/devguides/collection/analyticsjs/cookie-usage, and https://tools.google.com/dlpage/gaoptout.
The following cookies may be used in connection with Google Analytics:
[_utma] Used to distinguish users and sessions.
[_utmb] Used to determine new sessions/visits.
[_utmc] Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
[_utmt] Used to throttle request rate (e.g., to reduce the frequency with which a browser may request data from the server).
[_utmz] Stores the traffic source or indicates the advertising campaign that explains how the user reached our Sites.
|Stat Counter||This cookie is used only to determine first-time and returning visitors and to estimate unique visits to the site. To learn more about StatCounter’s practices and to opt out, please visit http://statcounter.com/about/set-refusal-cookie/.|
We may partner with certain third parties to deliver advertising that we believe may interest you based on your activity on our Sites and other websites over time. These third parties may set and access cookies on your computer or other device and may also use web logs, pixel tags, or web beacons. These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.
|Quantcast [_qca]||This is a cookie associated with Quantcast, a digital advertising company. Quantcast provides website rankings, and the data the cookie collects is also used for audience segmentation and targeted advertising. To learn more about Quantcast’s practices and to opt out, please visit https://www.quantcast.com/opt-out/.|
HOW DO I MANAGE COOKIES?
In addition to the options provided above, you may refuse or accept cookies from the Sites at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers. Please be aware that if cookies are disabled, some website features may not operate as intended.