The explosive growth of commerce media has led to an evolution of the advertising supply chain connecting commerce companies, advertisers, and agencies. Now commerce media networks, demand partners, and agency buyers can bring multiple monetization and acquisition tactics together and optimize across the entire system. A centralized solution enables advertisers to scale spend and increase performance and transparency. Commerce media networks can now maximize digital media revenue and control, with data security at the core.
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Convert combines core monetization and audience acquisition strategies in one platform. It gives commerce media networks and their advertisers buying flexibility, fee and pricing transparency, and scalable automation.
Drive monetization and acquisition across formats, including sponsored product listings, IAB ad units and omnichannel video, data sets, and platforms.
With private label permissions, commerce teams can spend more time with strategic or high-value accounts, enabling advertisers to market products across high-value properties at scale.
Convert offers a suite of monetization and acquisition tactics curated to your specific needs and goals, with aggregated reporting, including closed loop, and optimization levers, reducing jumps between platforms.
Tap into nearly two decades of success helping inventory and data owners safely and securely monetize their assets programmatically. Commerce media companies gain access to unique brand demand through established SPO partnerships with the world’s leading brands and agencies.
Lyft is committed to providing value for our customers and stakeholders. This new solution from PubMatic gives us access to the programmatic expertise, scale, and reach to help us innovate and grow our relationships with advertisers and the revenue opportunities we create.
dentsu is committed to driving innovation and integration for commerce media advertisers across the open internet. By partnering with PubMatic, dentsu can leverage valuable commerce and retail data to enable advanced targeting and reporting and drive performance across the entire media supply chain. With the help of PubMatic we’re advancing our end-to-end outcome-centered approach for media activation and delivering more holistic strategies across brand and commerce media for our clients.
Convert your commerce relationships into advertising revenue.
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Download the study to learn what’s needed to ensure success in the next phase of commerce media.
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These insights will guide how you make this emerging channel work for you.
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Learn how retailers are working with technology partners to capitalize commerce media revenue.
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Our mission of fueling the endless potential of internet content creators is extending to commerce companies as well.
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