HOW PUBMATIC HELPED N365 GAIN MORE SUPPLY CHAIN CONTROL
N365 is a leading global content agency driven by generating measurable results for brands through providing the most effective advertising solutions on the market.
STORY BEHIND THE SUCCESS
N365 sought a supply-path optimisation (SPO) partner to help them eliminate unnecessary fees in their growing programmatic supply chains in order to improve cost-per-acquisition for their performance marketing clients. It was important that the chosen SPO partner was committed to providing total transparency and measurement solutions to demonstrate the efficiency and performance gains for both N365 and their clients. In addition, any optimisation had to adhere to all brand safety and privacy requirements.
N356 partnered with PubMatic to roll out SPO across all programmatic supply paths on a tiered, fixed-fee, take rate deal basis. PubMatic’s premium inventory, global reach, and proven expertise in SPO were key factors in the selection. The employed buyer-controlled fee structure allowed N365 to gain control and transparency of all programmatic inventory bought via PubMatic, and also provided better visibility into how much of N365 total media spend reaches end publishers.