PUBMATIC AND AGENCE 79 DRIVE 14.3% HIGHER VIDEO PERFORMANCE THROUGH DATA‑DRIVEN CURATION IN FRANCE
Agence 79, a subsidiary of Havas Media Network, partnered with PubMatic on behalf of a leading retail client to enhance video campaign performance while increasing transparency and efficiency in programmatic buying. To meet these objectives, the agency leveraged PubMatic’s advanced curation solutions to design a premium video network that combined broad reach with data precision and measurable results.
THE CHALLENGE
Agence 79 aimed to find a trusted curation partner capable of building a transparent and efficient programmatic framework for its client’s video campaigns.
In the crowded programmatic ecosystem, the ideal solution would provide full visibility into supply paths and control over data usage, enabling the agency to optimise performance while ensuring fairness across the value chain.
After benchmarking several market players, the agency identified PubMatic as the partner able to combine performance, scalability, and transparency, while granting buyers complete autonomy over deal structures and data governance.
THE SOLUTION: CURATION
Agence 79 partnered with PubMatic to achieve its campaign objectives, activating media across premium and transparent inventory to ensure consistent reach and brand-safe performance.
Through PubMatic’s unified platform, which combines data intelligence, advanced optimisation, and curated access to high-quality video supply, the partnership enabled precise audience connections, centralised campaign management, and measurable results. This holistic approach delivered efficiency, transparency, and strong alignment with the client’s performance goals.
The campaign adhered to Agence 79’s minimum 80% viewability benchmark, ensuring a consistent and measurable campaign environment.
This data‑driven approach enabled high‑quality media placements across trusted environments, delivering end‑to‑end transparency, clear performance optimization, and a measurable uplift compared to the open market.