How a Popular Social Media Platform Is Improving Monetization With PubMatic’s Identity Hub

With a global audience of over 200 million users and followers, 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs and viral videos.

9GAG relies on programmatic advertising for monetization; protecting this ad revenue is key.

Since deploying PubMatic’s Identity Hub, 9GAG has improved their monetization, seeing lifts of up to ten times in ad spend.

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