HOW FINECAST SCALED REACH WITH HEADER BIDDING FOR OTT
Header bidding doesn’t just benefit publishers, it confers a host of benefits on media buyers too.
In order to demonstrate the efficiency and scale benefits of OTT header bidding, Finecast conducted a head-to-head test using PubMatic’s OpenWrap OTT header bidding wrapper and a tag-based integration. The test took place over 14 days, on the same publisher — True Digital, Thailand, and spend was split evenly between the two integrations for consistency.
PubMatic’s OpenWrap OTT header bidding wrapper outperformed the tag-based integration across all key metrics.