CASE STUDY: OPENWRAP OTT
HOW FINECAST SCALED REACH WITH HEADER BIDDING FOR OTT
Header bidding doesn’t just benefit publishers, it confers a host of benefits on media buyers too.
In order to demonstrate the efficiency and scale benefits of OTT header bidding, Finecast conducted a head-to-head test using PubMatic’s OpenWrap OTT header bidding wrapper and a tag-based integration. The test took place over 14 days, on the same publisher — True Digital, Thailand, and spend was split evenly between the two integrations for consistency.
PubMatic’s OpenWrap OTT header bidding wrapper outperformed the tag-based integration across all key metrics.
PUBMATIC PERFORMANCE DELTA
Match Rate Lift
Bid Rate Lift
This case study is for demonstration purposes only. The results of this case study are not guaranteed, and actual results may vary.