EDMUNDS INCREASED REVENUE AND BOOSTED MATCHED IMPRESSIONS WITH PUBMATIC
Edmunds is an online car shopping resource with more than 50 years of experience in empowering consumers. With in-depth reviews of every new vehicle, innovative digital car shopping tools, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price, buy and sell a car with confidence.
In 2023, Edmunds sought out header bidding alternatives, largely in response to their existing setup unfairly prioritizing its own demand sources. With its consumer audience in mind, it was also of utmost importance for Edmunds to find a solution that would not have an impact on user experience and onsite page performance.
Edmunds looked to PubMatic to provide a solution for their complex business needs. PubMatic’s OpenWrap Web team provided white-glove service to smoothly guide a complicated integration.
Additionally, Edmunds opted to implement Identity Hub which offered a curated identity management tool within the same single sign-on solution as OpenWrap Web.
SUCCESS BY THE NUMBERS
- Revenue uplift: Edmunds saw an average eCPM uplift of 35%
- Audience addressability: Since launching Edmunds saw an increase of 21% over baseline in matched impressions on Safari and Firefox