ACTIVATE ACHIEVED 32% LOWER CPA FOR A LEADING GLOBAL BETTING AND GAMING BUSINESS

Operating in the highly competitive UK betting and gaming market, the client needed to acquire new registered users at scale while maintaining strict cost efficiency. With a CPA target of £60 per registration, the brand required a programmatic partner capable of reaching high-intent audiences across multiple sporting and gaming verticals, including football, horse racing and online casino. The challenge was to balance prospecting for new customers with retargeting lapsed users, all while ensuring spend was allocated efficiently across diverse campaign strategies and audience segments.

PubMatic’s Activate enabled the client to execute a multi-layered campaign strategy through programmatic display. The campaigns were structured around three core tactics: prospecting, retargeting and existing customer engagement – across football, horse racing and casino gaming audiences.

By harnessing PubMatic’s premium supply-path optimisation and audience targeting capabilities, the brand was able to serve over 57 million impressions to enhanced segmented audiences. Contextual and domain-level targeting ensured ads appeared in brand-safe, high-relevance environments, while PubMatic’s infrastructure delivered transparent, efficient media buying with full visibility through third-party verification via CM360.

Activate’s intuitive platform and real-time optimisation tools empowered agile campaign management throughout the flight, positioning it as the driving force behind the campaign’s target-beating performance.