THE PUBMATIC BLOG

KEEP AHEAD OF THE CURVE.

SUBSCRIBE

Who Are You: ROI, Identity & Addressability in a Post-Cookie Advertising World

A young woman looks at her phone while standing at a beach with two blurred out men behind her

Publishers Must Adopt Best-in-Class Mobile Programmatic Strategies to Capitalize on Digital Advertising’s Rising Revenue Potential

Podcast | GroupM’s John Miskelly & PubMatic’s Jason Barnes on the future of transparency and SPO

TikTok’s Chew Wee Ng & PubMatic’s Jason Barnes on the Growth of Mobile In-App

A young smiling woman looks down at her phone while texting at a train station.

PubMatic Announces New Enhancements of Identity Hub

A smiling woman typing on her laptop while sitting in her living room

In Conversation With Amit Kumar Yadav, PubMatic

A family of four sitting in their living room.

The Accelerated Evolution of Programmatic OTT | Header Bidding Is Coming To TV: PubMatic’s Chowla

A smiling young woman holding a TV remote control while sitting on a couch

How OpenWrap OTT Works: Header Bidding Optimized for Viewer Experience

A smiling young woman seated on her couch holding a tv remote.

PubMatic Enhances Identity Hub with Expanded LiveRamp Partnership

Three children sitting on their couch in their living room. The child in the center is holding a TV remote.

The Accelerated Evolution of Programmatic OTT | Fast-Growing Kidoodle.TV Family AVOD Service Joins PubMatic on Header Bidding