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Posts by Eric Bozinny

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Fostering Programmatic Transparency Through Buyers.json and DemandChain Object Adoption

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Excellence in Ad Quality: How PubMatic Protects Publishers and their Audiences

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Transparency Triangulation is Required to Get To the Bottom of Supply Chain Quality

Partnering to Support Trustworthy Media on the Open Internet

What the IAB’s Buyers.json Transparency Initiative Means for Digital Advertising

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New Fraud Schemes Highlight Need for Buyer Focus on Quality

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How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

Enforcing App-ads.txt: The Push for Transparency in Mobile App

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Moving Beyond In-App Inventory Fraud with app-ads.txt