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Posts by Eric Bozinny

Smarter Supply Starts Here: MFA-Free, Fewer Hops, and the Future of Inventory Quality

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Fostering Programmatic Transparency Through Buyers.json and DemandChain Object Adoption

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Excellence in Ad Quality: How PubMatic Protects Publishers and their Audiences

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Transparency Triangulation is Required to Get To the Bottom of Supply Chain Quality

Partnering to Support Trustworthy Media on the Open Internet

What the IAB’s Buyers.json Transparency Initiative Means for Digital Advertising

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New Fraud Schemes Highlight Need for Buyer Focus on Quality

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How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

Enforcing App-ads.txt: The Push for Transparency in Mobile App

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Moving Beyond In-App Inventory Fraud with app-ads.txt

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Trust: How To Combat New Fraud Schemes

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Enforcing Ads.txt: PubMatic’s Commitment to Fighting Fraud

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Three Trends to Watch in Inventory Quality

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Low-Quality Inventory, Meet Eric Bozinny