Advertiser interest, and retail media appetite are driving demand for commerce media, with revenue projected to nearly double in the next two years.

What’s needed to ensure success in the next phase of commerce media? A flexible, scalable, unified solution that provides sufficient inventory while ensuring positive buying experiences for buyers. PubMatic commissioned a new study from Forrester Consulting to explore the commerce media landscape, challenges retailers are facing, and the keys to building a successful commerce media network.

Among the findings:

• More than 75% of retail leaders believe commerce media can significantly increase high-margin operating income, diversify their revenue streams, improve CX for end customers, and improve relationships with brands
• 95% of retailers that have adopted commerce media say their programs are exceeding or meeting ROI expectations. However, there are still varying levels of success. This study examines what separates those with the greatest ROI from their lower success peers to understand what effective commerce media looks like
  
• Most retailers lack internal expertise to deploy their commerce media programs strategically, which leaders cited as the key to success. Organizations are turning to their technology partners to fill in knowledge and expertise gaps and help retailers build their commerce media networks

Download the study to learn more.