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Why Cross-Screen Addressability Matters

The Impact of Addressability Changes

Why Cross-Screen Addressability Matters

The Impact of Addressability Changes

How you engage with your audience is evolving, and the ways advertisers want to reach them is keeping pace. New channels, devices, and screens and changes to addressability come together to put pressure on publishers to deliver the cross-screen targeting capabilities for which buyers will pay a premium.

Download this report today and start thinking about how you can put leading publishers’ best practices to play in amping up your offerings to advertisers.

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