PubAcademy Sweden

September 26, 2019

Helio - Kungsholmen, Rålambsvägen 17, 112 59, Stockholm


OVERVIEW

As mobile and video continue to drive digital growth, our PubAcademy looked into the latest programmatic trends impacting these areas and how the industry is continuing to evolve.

If you have any questions regarding our PubAcademy and would like to find out more about our future ones please email eventsEU@pubmati.com

 

AGENDA

2:30 pm REGISTRATION & REFRESHMENTS.
3:00 pm INTRODUCTION.
Jonas Soderqvist, Regional Director, Northern Europe, PubMatic.
3:10 pm PRESENTATION: IAB Programmatic trends 2019.
Attitudes to programmatic advertising survey – key findings. Roger Williams, VP, International Marketing, PubMatic.
3:30 pm PRESENTATION: Omnichannel marketing.
Jonas Soderqvist, Regional Director, Northern Europe, PubMatic.
3:50 pm FIRESIDE CHAT: Building video into your advertising strategy.
Jon Cagle, Sales Director, JWPlayer and Jonas Soderqvist, Regional Director, Northern Europe, PubMatic.
4:10 pm BREAK.
4:20 pm PANEL: Challenges around buying and selling in-app.
Mauritz Dahl, Senior Programmatic Specialist, Hearts & Science. Niklas Bakos CEO & co-founder, Adverty. Thomas Bienias, Director, Publisher Development.
4:50 pm PANEL: What's happening with identity?
Scott Menzer, Co-Founder & VP, Product & Operations, ID5.io. Carl Liverstam, Managing Director Nordics, Platform 161. Jakob Nilsson, Sales Director, Advertiser Solutions, PubMatic.
5:20 pm CLOSING AND REMARKS.
5:30 pm DRINKS AND CANAPES.