June 6, 2018
Princes Wharf, 147 Quay St, Auckland 1010, New Zealand
The Power of Programmatic
We are excited to host the inaugural PubMatic PubAcademy event in New Zealand.
Programmatic has revolutionised the advertising industry as marketers increasingly demand greater efficiency and data-led decisioning. However, with such rapid growth comes a succession of innovations to take advantage of, as well as pitfalls to avoid.
Join PubMatic to learn about how the programmatic industry is focusing on trust and quality to address transparency concerns, how publishers are maximising revenue through programmatic and delivering innovative solutions for advertisers, as well as understand what lies ahead for the buyside as they future proof their businesses for success.
| 1:30 pm |
Registrations |
| 2:00 pm |
Introduction Peter Barry, Country Manager, ANZ, PubMatic |
| 2:15 pm |
Trust and Transparency: The Power of Programmatic Nigel Kwan, Marketing Director, APAC, PubMatic |
| 2:45 pm |
A View From The Publisher: TradeMe Fireside chat featuring Paul Mant, Head of Advertising, TradeMe, hosted by Peter Barry, Country Manager, ANZ, PubMatic |
| 3:15 pm |
Coffee Break |
| 3:45 pm |
Understanding 1st Price Auctions and PMPs Mitch Waters, General Manager, ANZ, The Trade Desk and Peter Barry, Country Manager, ANZ, PubMatic |
| 4:15 pm |
Future of Agencies Industry panel featuring Justine Hickie, GM Digital, NZ, MediaCom, Alex Radford, Partner, Future State, Peter Sinclair, Head of Amnet NZ, Dentsu, Nigel Douglas, CEO, NZ, OMD hosted by Paul Woodrow, Advertising Solutions Manager, ANZ, PubMatic |
| 4:45 pm |
Drinks and Canapés |